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	<title> &#187; TerraChoice</title>
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		<title>The 10 changing moments of 2009: #10 Greenwashing, mother of all green marketing sins.</title>
		<link>http://www.green-age.org/blog/2010/01/06/the-10-changing-moments-of-2009-10-greenwashing-mother-of-all-green-marketing-sins/</link>
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		<pubDate>Wed, 06 Jan 2010 22:37:30 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Green News]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[2009's 10 changing moments]]></category>
		<category><![CDATA[green cleaning]]></category>
		<category><![CDATA[green practices]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[sevensinsofgreenwashing]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[TerraChoice]]></category>
		<category><![CDATA[toxic chemicals]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=197</guid>
		<description><![CDATA[#10 – Greenwashing is now a familiar word. It can be described as a deceptive marketing tactic aimed at promoting a product or an organization based on unproven or unmerited environmental claims. In March 2009 TerraChoice revealed that “98% of products committed at least one of the sins of greenwashing”. Although the environmental consulting firm [...]]]></description>
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		<title>Greenwash might be harmful</title>
		<link>http://www.green-age.org/blog/2008/01/11/greenwashing-is-the-enemy-of-green/</link>
		<comments>http://www.green-age.org/blog/2008/01/11/greenwashing-is-the-enemy-of-green/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 04:09:24 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Household Care]]></category>
		<category><![CDATA[Personal Care]]></category>
		<category><![CDATA[Pesticides]]></category>
		<category><![CDATA[certifications]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[Greg Zimmerman]]></category>
		<category><![CDATA[Joel Makower]]></category>
		<category><![CDATA[labels]]></category>
		<category><![CDATA[Steve Ashkin]]></category>
		<category><![CDATA[TerraChoice]]></category>

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		<description><![CDATA[The first time I heard the term greenwashing, it came from Steve Ashkin, a respected and outspoken green advocate. We were at a green cleaning conference in San Diego, California in 20004 (he was the keynote speaker) and we had the “Pope of Green Cleaning” just for ourselves over dinner. What a treat!
He was reflecting [...]]]></description>
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