Greening our lifestyle and activities can be a daunting enterprise, especially when we start with a strong will to go green, little time and a vague idea about what is the problem, what’s causing it and how to fix it. So the idea of providing consumers and businesses some indicators in the form of third-party ratings, labels and certifications about one product and/or organization environmental performance seemed at first a good one. That was until the stakes became to high. Continue Reading »

#10 – Greenwashing is now a familiar word. It can be described as a deceptive marketing tactic aimed at promoting a product or an organization based on unproven or unmerited environmental claims. In March 2009 TerraChoice revealed that “98% of products committed at least one of the sins of greenwashing”. Although the environmental consulting firm identified seven sins, we condensed them into three, which in our opinion are the most used and also represent the worst type of greenwashing. These practices are perversely dangerous, as they tend to add confusion and mistrust about green claims. Continue Reading »

Bloggers from all horizons and interests are offering their perspective(s) on President Obama’s first 100 days in office. He has been … himself … challenging and challenged. I went from hopeful to worried, from reassured to disappointed, but ultimately, in 100 days, Obama has positioned the environment the place and role it deserves. Take it from what it’s worth, there is a long road ahead of us, but those first 100 days have been critical in giving this country a new direction that put the environment at the center of the decisions the administration is making in terms of policies and directions. What I have been most impressed with, is his wit at bringing around the same table people with opposite interests or divergent opinions.

Continue Reading »

We seem to all agree achieving sustainability whether at home or at work entails three types of practices: reuse, reduce and recycle. They all make perfect sense. Think of plastic bags and bottles, office paper and cartons, energy and water. In the three months following a rethinking of our energy and water consumption as well as our waste management practices, although we made significant milestones, we felt we could have achieved better results if we’d also replaced some items and if we could reinvent the way we live. Continue Reading »

The Clorox Company
Mr. Don Knauss
CEO & Chairman

Dear Mr. Knauss,

I am responding to your letter of January 2007. I am apologetic to have delayed my answer, but I have been very busy working with schools and childcare centers in helping them develop and implement green practices. You are not without knowing that while our kids spend about one third of their time in an indoor environment they are exposed to many chemical irritants that can trigger chronic illnesses such as asthma and dermatitis as well as increased sensibility to pathogens.
Continue Reading »