Apr 27 2010
Jeffery Hollender: “Perhaps we need more regeneration than sustainability right now.”
Updated 4/29:
April, 26th 2010, San Francisco, CA. American Sustainable Business Council (ASBC) hosted a premier event featuring Jeffery Hollender. Co-founder and Executive Chairman of Seventh Generation. Jeffrey discussed the role of ASBC in shaping a new just, vibrant and sustainable economy and his new book “The Responsibility Revolution”. He addressed the crossroad facing the Corporate Social Responsibility current model, pointing out that business’s marginal, compartmentalized initiatives are too often nothing more than a PR stunt and lack any meaningful change. Jeffrey Hollender advocates for a more holistic and systemic approach to our current environmental, social and economic challenges, and believes businesses adhering to these principles should support the role ASBC is playing to promote them.
————————— April 27 version below —————-
Jeffrey Hollender has made the decision to step aside as CEO of Seventh Generation, a company he grew to become one of the most iconic sustainable brands. He should be saluted not just for building a company of which social and environmental values have inspired many entrepreneurs but also for realizing what many entrepreneurs have failed to realize in time when the conjuncture of rapid growth and market switch call for a new set of skills. The newly appointed CEO, Chuck Maniscalco – a former Pepsico executive, will have the challenging task of growing the company from $150 million in annual sales to $1 billion in a market that should grow 873% over the next 5 years. But don’t think for a second Jeffrey Hollender will stop being the inspiration behind Seventh Generation conquest of the home natural products … he is still the Chief Inspired Protagonist after all. 