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	<title> &#187; greenwashing</title>
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		<title>The 10 changing moments of 2009: #10 Greenwashing, mother of all green marketing sins.</title>
		<link>http://www.green-age.org/blog/2010/01/06/the-10-changing-moments-of-2009-10-greenwashing-mother-of-all-green-marketing-sins/</link>
		<comments>http://www.green-age.org/blog/2010/01/06/the-10-changing-moments-of-2009-10-greenwashing-mother-of-all-green-marketing-sins/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 22:37:30 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Green News]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[2009's 10 changing moments]]></category>
		<category><![CDATA[green cleaning]]></category>
		<category><![CDATA[green practices]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[sevensinsofgreenwashing]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[TerraChoice]]></category>
		<category><![CDATA[toxic chemicals]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=197</guid>
		<description><![CDATA[#10 – Greenwashing is now a familiar word. It can be described as a deceptive marketing tactic aimed at promoting a product or an organization based on unproven or unmerited environmental claims. In March 2009 TerraChoice revealed that “98% of products committed at least one of the sins of greenwashing”. Although the environmental consulting firm [...]]]></description>
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		<title>Could greenwashing be benefitial?</title>
		<link>http://www.green-age.org/blog/2008/02/12/could-greenwashing-be-benefitial/</link>
		<comments>http://www.green-age.org/blog/2008/02/12/could-greenwashing-be-benefitial/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 02:35:05 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green practices]]></category>
		<category><![CDATA[greenwashing]]></category>

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		<description><![CDATA[Even when the obvious overrated environmental claims abuse the green ideologist inside of me, the pragmatist who meets the ideologist regularly found some benefits to what green experts Steve Ashkin and Scot Case call greenwashing and blame manufacturers and marketers for bringing confusion in the buyers mind, and a practice Joel Makower sees as – [...]]]></description>
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		<title>Greenwash might be harmful</title>
		<link>http://www.green-age.org/blog/2008/01/11/greenwashing-is-the-enemy-of-green/</link>
		<comments>http://www.green-age.org/blog/2008/01/11/greenwashing-is-the-enemy-of-green/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 04:09:24 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Household Care]]></category>
		<category><![CDATA[Personal Care]]></category>
		<category><![CDATA[Pesticides]]></category>
		<category><![CDATA[certifications]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[Greg Zimmerman]]></category>
		<category><![CDATA[Joel Makower]]></category>
		<category><![CDATA[labels]]></category>
		<category><![CDATA[Steve Ashkin]]></category>
		<category><![CDATA[TerraChoice]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/2008/01/11/greenwashing-is-the-enemy-of-green/</guid>
		<description><![CDATA[The first time I heard the term greenwashing, it came from Steve Ashkin, a respected and outspoken green advocate. We were at a green cleaning conference in San Diego, California in 20004 (he was the keynote speaker) and we had the “Pope of Green Cleaning” just for ourselves over dinner. What a treat!
He was reflecting [...]]]></description>
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