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	<title> &#187; green cleaning</title>
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		<title>The 10 changing moments of 2009: #10 Greenwashing, mother of all green marketing sins.</title>
		<link>http://www.green-age.org/blog/2010/01/06/the-10-changing-moments-of-2009-10-greenwashing-mother-of-all-green-marketing-sins/</link>
		<comments>http://www.green-age.org/blog/2010/01/06/the-10-changing-moments-of-2009-10-greenwashing-mother-of-all-green-marketing-sins/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 22:37:30 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Green News]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[2009's 10 changing moments]]></category>
		<category><![CDATA[green cleaning]]></category>
		<category><![CDATA[green practices]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[sevensinsofgreenwashing]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[TerraChoice]]></category>
		<category><![CDATA[toxic chemicals]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=197</guid>
		<description><![CDATA[#10 – Greenwashing is now a familiar word. It can be described as a deceptive marketing tactic aimed at promoting a product or an organization based on unproven or unmerited environmental claims. In March 2009 TerraChoice revealed that “98% of products committed at least one of the sins of greenwashing”. Although the environmental consulting firm [...]]]></description>
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		<title>Revisiting 7th Generation and green cleaning … and setting the record straight.</title>
		<link>http://www.green-age.org/blog/2009/06/11/revisiting-7th-generation-and-green-cleaning-%e2%80%a6-and-setting-the-record-straight/</link>
		<comments>http://www.green-age.org/blog/2009/06/11/revisiting-7th-generation-and-green-cleaning-%e2%80%a6-and-setting-the-record-straight/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 23:29:13 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Green News]]></category>
		<category><![CDATA[Household Care]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[7Gen]]></category>
		<category><![CDATA[7th Generation]]></category>
		<category><![CDATA[Chuck Maniscalco]]></category>
		<category><![CDATA[CleanWell]]></category>
		<category><![CDATA[Clorox]]></category>
		<category><![CDATA[Eric Ryan]]></category>
		<category><![CDATA[green cleaning]]></category>
		<category><![CDATA[Jeffrey Hollender]]></category>
		<category><![CDATA[Method]]></category>
		<category><![CDATA[natural cleaner]]></category>
		<category><![CDATA[Seventh Generation]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=106</guid>
		<description><![CDATA[Jeffrey Hollender has made the decision to step aside as CEO of Seventh Generation, a company he grew to become one of the most iconic sustainable brands. He should be saluted not just for building a company of which social and environmental values have inspired many entrepreneurs but also for realizing what many entrepreneurs have [...]]]></description>
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		<title>Opened letter to Don Knauss, CEO, Clorox</title>
		<link>http://www.green-age.org/blog/2008/01/11/opened-letter-to-don-knauss-ceo-clorox/</link>
		<comments>http://www.green-age.org/blog/2008/01/11/opened-letter-to-don-knauss-ceo-clorox/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 00:16:07 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Household Care]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[cleaner]]></category>
		<category><![CDATA[Clorox]]></category>
		<category><![CDATA[green cleaning]]></category>

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		<description><![CDATA[The Clorox Company
Mr. Don Knauss
CEO &#38; Chairman
Dear Mr. Knauss,
I am responding to your letter of January 2007. I am apologetic to have delayed my answer, but I have been very busy working with schools and childcare centers in helping them develop and implement green practices. You are not without knowing that while our kids spend [...]]]></description>
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