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	<title> &#187; green marketing</title>
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		<title>Method is the real deal.</title>
		<link>http://www.green-age.org/blog/2011/06/30/method-is-the-real-deal/</link>
		<comments>http://www.green-age.org/blog/2011/06/30/method-is-the-real-deal/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 23:20:27 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Household Care]]></category>
		<category><![CDATA[Personal Care]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[AB 361]]></category>
		<category><![CDATA[Adam Lowry]]></category>
		<category><![CDATA[B-Corp]]></category>
		<category><![CDATA[Benefit Corporation]]></category>
		<category><![CDATA[Jared Huffman]]></category>
		<category><![CDATA[Method]]></category>
		<category><![CDATA[Method Home]]></category>
		<category><![CDATA[Ryan Williams]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=337</guid>
		<description><![CDATA[I have been critical of Method for not putting their money where their mouth is and for sometimes taking ownership of other’s achievements. I tended to favor 7th Gen and their transparency policy, mainly by disclosing all their ingredients and being a pioneer of Corporate Social Responsibility under Jeffrey Hollender’s leadership. In our efforts to [...]]]></description>
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		<title>The 10 Changing Moments of 2009 #6 EcoLabels : Look who’s driving.</title>
		<link>http://www.green-age.org/blog/2010/03/08/the-10-changing-moments-of-2009-6-ecolabels-look-who%e2%80%99s-driving/</link>
		<comments>http://www.green-age.org/blog/2010/03/08/the-10-changing-moments-of-2009-6-ecolabels-look-who%e2%80%99s-driving/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 02:18:46 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Household Care]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Personal Care]]></category>
		<category><![CDATA[Pesticides]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Water]]></category>
		<category><![CDATA[American National Standards Institute]]></category>
		<category><![CDATA[ANSI]]></category>
		<category><![CDATA[eco-label]]></category>
		<category><![CDATA[ecolabel]]></category>
		<category><![CDATA[ecolabelling.org]]></category>
		<category><![CDATA[Joe Bathia]]></category>
		<category><![CDATA[Joshua Saunders]]></category>
		<category><![CDATA[standards]]></category>
		<category><![CDATA[standards for sustainability]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=233</guid>
		<description><![CDATA[Greening our lifestyle and activities can be a daunting enterprise, especially when we start with a strong will to go green, little time and a vague idea about what is the problem, what’s causing it and how to fix it. So the idea of providing consumers and businesses some indicators in the form of third-party [...]]]></description>
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		<title>The 10 changing moments of 2009: #10 Greenwashing, mother of all green marketing sins.</title>
		<link>http://www.green-age.org/blog/2010/01/06/the-10-changing-moments-of-2009-10-greenwashing-mother-of-all-green-marketing-sins/</link>
		<comments>http://www.green-age.org/blog/2010/01/06/the-10-changing-moments-of-2009-10-greenwashing-mother-of-all-green-marketing-sins/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 22:37:30 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Green News]]></category>
		<category><![CDATA[2009's 10 changing moments]]></category>
		<category><![CDATA[green cleaning]]></category>
		<category><![CDATA[green practices]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[sevensinsofgreenwashing]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[TerraChoice]]></category>
		<category><![CDATA[toxic chemicals]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=197</guid>
		<description><![CDATA[#10 – Greenwashing is now a familiar word. It can be described as a deceptive marketing tactic aimed at promoting a product or an organization based on unproven or unmerited environmental claims. In March 2009 TerraChoice revealed that “98% of products committed at least one of the sins of greenwashing”. Although the environmental consulting firm [...]]]></description>
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		<title>The top 3 green personalities of 2009</title>
		<link>http://www.green-age.org/blog/2010/01/01/the-top-3-green-personalities-of-2009/</link>
		<comments>http://www.green-age.org/blog/2010/01/01/the-top-3-green-personalities-of-2009/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 04:17:02 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Green News]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Household Care]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Personal Care]]></category>
		<category><![CDATA[Pesticides]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[Schools]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Water]]></category>
		<category><![CDATA[350.org]]></category>
		<category><![CDATA[avaaz.org]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Best green personalities]]></category>
		<category><![CDATA[Copenhagen]]></category>
		<category><![CDATA[Environmental Working Group]]></category>
		<category><![CDATA[environmentalists]]></category>
		<category><![CDATA[game changer]]></category>
		<category><![CDATA[Green Personality of the Year]]></category>
		<category><![CDATA[Ken Cook]]></category>
		<category><![CDATA[tcktcktck]]></category>
		<category><![CDATA[Union of Concerned Scientists]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=184</guid>
		<description><![CDATA[Not surprisingly Green Age’s 2009 top 3 personalities have made the headlines for the right reasons. The months preceding Copenhagen have brought the spotlights on many individuals and organizations, but no one had been more expected than President Barack Obama. Some have been disappointed by his position, more by the lack of concrete results, and [...]]]></description>
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		<title>Revisiting 7th Generation and green cleaning … and setting the record straight.</title>
		<link>http://www.green-age.org/blog/2009/06/11/revisiting-7th-generation-and-green-cleaning-%e2%80%a6-and-setting-the-record-straight/</link>
		<comments>http://www.green-age.org/blog/2009/06/11/revisiting-7th-generation-and-green-cleaning-%e2%80%a6-and-setting-the-record-straight/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 23:29:13 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Green News]]></category>
		<category><![CDATA[Household Care]]></category>
		<category><![CDATA[7Gen]]></category>
		<category><![CDATA[7th Generation]]></category>
		<category><![CDATA[Chuck Maniscalco]]></category>
		<category><![CDATA[CleanWell]]></category>
		<category><![CDATA[Clorox]]></category>
		<category><![CDATA[Eric Ryan]]></category>
		<category><![CDATA[green cleaning]]></category>
		<category><![CDATA[Jeffrey Hollender]]></category>
		<category><![CDATA[Method]]></category>
		<category><![CDATA[natural cleaner]]></category>
		<category><![CDATA[Seventh Generation]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=106</guid>
		<description><![CDATA[Jeffrey Hollender has made the decision to step aside as CEO of Seventh Generation, a company he grew to become one of the most iconic sustainable brands. He should be saluted not just for building a company of which social and environmental values have inspired many entrepreneurs but also for realizing what many entrepreneurs have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>An unecessary necessity: green huddling</title>
		<link>http://www.green-age.org/blog/2008/06/20/an-unecessary-necessity-green-huddling/</link>
		<comments>http://www.green-age.org/blog/2008/06/20/an-unecessary-necessity-green-huddling/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 23:52:14 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Green News]]></category>
		<category><![CDATA[Household Care]]></category>
		<category><![CDATA[Personal Care]]></category>
		<category><![CDATA[green home]]></category>
		<category><![CDATA[green living]]></category>
		<category><![CDATA[Huddler]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[share]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/?p=51</guid>
		<description><![CDATA[Launch of new community site by Huddler: green home. Share opinions about the products you love ... and hate.]]></description>
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		<title>Could greenwashing be benefitial?</title>
		<link>http://www.green-age.org/blog/2008/02/12/could-greenwashing-be-benefitial/</link>
		<comments>http://www.green-age.org/blog/2008/02/12/could-greenwashing-be-benefitial/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 02:35:05 +0000</pubDate>
		<dc:creator>Marc Thibault</dc:creator>
				<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green practices]]></category>
		<category><![CDATA[greenwashing]]></category>

		<guid isPermaLink="false">http://www.green-age.org/blog/2008/02/12/could-greenwashing-be-benefitial/</guid>
		<description><![CDATA[Even when the obvious overrated environmental claims abuse the green ideologist inside of me, the pragmatist who meets the ideologist regularly found some benefits to what green experts Steve Ashkin and Scot Case call greenwashing and blame manufacturers and marketers for bringing confusion in the buyers mind, and a practice Joel Makower sees as – [...]]]></description>
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