Greening our lifestyle and activities can be a daunting enterprise, especially when we start with a strong will to go green, little time and a vague idea about what is the problem, what’s causing it and how to fix it. So the idea of providing consumers and businesses some indicators in the form of third-party ratings, labels and certifications about one product and/or organization environmental performance seemed at first a good one. That was until the stakes became to high. Continue Reading »

# Jeffrey Hollender announced Seventh Generation new growth plans: become a $1 Billion dollars corporation in the next 5 years. The Vermont based company hired Chuck Maniscalco, former Pepsi-Co champion and entered into a partnership with CleanWell Company to market (natural) disinfectant-cleaners.

Why does it matter? Continue Reading »

Not surprisingly Green Age’s 2009 top 3 personalities have made the headlines for the right reasons. The months preceding Copenhagen have brought the spotlights on many individuals and organizations, but no one had been more expected than President Barack Obama. Some have been disappointed by his position, more by the lack of concrete results, and to sum up this year’s climate talk “We do not have the fair, ambitious and legally binding agreement that millions around the world hoped the world leaders gathered in Copenhagen would deliver. They are not done yet, and neither are we.” posts 350.org on their web site. As important this event was, let’s not forget there is a life outside climate change negotiations; organizations and individuals that have made a real difference in advancing the cause of a cleaner and a safer world, conservationists, scientists and activists alike have helped push environmental and health issues one (at least) step further. So without any delays, here is our top 3:

#3: The Climate Change Activists. Copenhagen and environmental talks could not have been the same without them, they are at the heart and soul of the contestation movement, and although they some times have made the headlines for the wrong reasons, it would be silly to ignore their roles in telling the world what was really happening in Copenhagen: tcktcktck, 350.org, avaaz.org, Union of Concerned Scientists and so many more that have rallied millions of people under the banner “A Fair, ambitious and bidding agreement now”. Keep the beat up, people! and so many more that have rallied millions of people under the banner “A Fair, ambitious and bidding agreement now”. Keep the beat up, people!

#2: Ken Cook, without a moment of hesitation is the environmentalist who, in our humble opinion, can contribute the most to environmental and health protective reforms. His non-profit, Environmental Working Group that he started with Richard Wiles in 1993, has raised to become one of the most respected voice in the green community through acute analyses. This year alone, EWG’s work in toxic chemicals in umbilical cord and many children products, school clening supplies, farm subsidies and water pollutions have helped change the conversation and speed the ban of some of the most harmful chemicals. He was also named ultimate green game changer by Huffington Post.

#1: And the winner is … President Barack Obama. We can’t think of anyone who has had more impact on the green and sustainable scene since Al Gore and the release of the Inconvenient Truth in 2006. President Obama did not wait long before pushing green initiatives. Even before taking office, he and his staff met with hundreds of NGOs, green and cleantech professionals. Immediately after moving to the White House, (and we’re going to cite our friends from Grist.com) “he appointed the greenest Cabinet ever, chock-full of top-notch scientists and long-time climate advocates. His administration has made massive green stimulus investments, set EPA moving forward to regulate CO2 and chemical policy reform, pushed green jobs, promoted eco-friendly retrofits, established new fuel-economy rules and efficiency standards, launched national retrofit programs, delayed mining and drilling permits, set new energy standards and goals for all federal departments, created a White House garden and farmers market, and oh so much more”. Unfortunately he has deliver more mountaintop-removal permits than his predecessor – although he plans to make it more constraining; we’re still waiting for him to take a position in regards to GMOs and conventional biofuels; and – but that is not very fair to charge him for this – he has not been able to impose (or convince) the Houses and the world of the necessity to adopt and implement drastic measures to curb the world’s CO2 emissions. But hey, in less than a year, he has done more than the last 3 presidents combined.

Jeffrey Hollender has made the decision to step aside as CEO of Seventh Generation, a company he grew to become one of the most iconic sustainable brands. He should be saluted not just for building a company of which social and environmental values have inspired many entrepreneurs but also for realizing what many entrepreneurs have failed to realize in time when the conjuncture of rapid growth and market switch call for a new set of skills. The newly appointed CEO, Chuck Maniscalco – a former Pepsico executive, will have the challenging task of growing the company from $150 million in annual sales to $1 billion in a market that should grow 873% over the next 5 years. But don’t think for a second Jeffrey Hollender will stop being the inspiration behind Seventh Generation conquest of the home natural products … he is still the Chief Inspired Protagonist after all. Continue Reading »

You can live without it but It is when you start using it that you realize how powerful and useful GreenHome is.

On the very top of the sustainable pyramid, we find the green gurus, they think green, they speak green, they live green days and nights. They were actually born green and see the world with a very acute green consciousness. After their green life on earth, they’ll probably ask to be buried naked under a tree.

A bit below, you’ll find the green movers: green entrepreneurs, green activists, green living people that are amongst the happiest that the world is turning green. They can be impatient, and not find themselves at the right place at the right time, but this is fine, they’ll keep pushing and moving things around until they feel they are making a positive difference. Their mantra is “failing is not an option”. They are convince of the urgency of the situation and will do a lot to improve it. Continue Reading »

How To Reduce Fire Retardant Chemicals In Your Home

All California furniture has been required to meet an open flame flammability standard for foam since the 1980s. This standard is also followed by some national manufacturers outside California. It is primarily achieved by adding potentially toxic fire retardant chemicals (BFRs and CFRs) to the polyurethane foam inside furniture. These chemicals migrate from the furniture and are found in dust, dryer lint, pets, and people. Since there is no labeling requirement, there is no way to learn what chemicals are inside your furniture. But there are things you can do!

Here are some suggestions to minimize exposure to potentially toxic fire retardants in your home: Continue Reading »

The Fire Retardant Dilemma is one of these issues that have started to receive some media and public attention for their short and long-term effects on our health and the environment. As I rediscovered last Friday at the 4th Symposium on this topic, the urgency of addressing the issue of fire retardant chemicals has to do with several upcoming meetings (1) that might seal the presence of brominated and chlorinated hydrocarbons in many household and office products for the next decade (or longer) all over the US. It is also an issue that could have a pervasive effect in how we address such issues: it is not about whether we are in favor or against fire retardants but rather which ones should be used to delay or prevent the ignition of such items as bedding, mattresses, upholstered furniture, TVs, VCRs, monitors, computers and so on. Continue Reading »

The first time I heard the term greenwashing, it came from Steve Ashkin, a respected and outspoken green advocate. We were at a green cleaning conference in San Diego, California in 20004 (he was the keynote speaker) and we had the “Pope of Green Cleaning” just for ourselves over dinner. What a treat!

He was reflecting on his long journey to greening the cleaning and maintenance industry. “A conference like this one would have attracted 20 to 30 people two years ago. Continue Reading »

The Clorox Company
Mr. Don Knauss
CEO & Chairman

Dear Mr. Knauss,

I am responding to your letter of January 2007. I am apologetic to have delayed my answer, but I have been very busy working with schools and childcare centers in helping them develop and implement green practices. You are not without knowing that while our kids spend about one third of their time in an indoor environment they are exposed to many chemical irritants that can trigger chronic illnesses such as asthma and dermatitis as well as increased sensibility to pathogens.
Continue Reading »

This time they are in the kitchen. My mistake, I have waited too long to bring the compost bag downstairs. Last time was during the hot and dry month of July. They had found their way to the restroom in quest of water. These are the two most common causes for ants invasions of our houses along with flooding and cold.

I do not mind ants. They are actually quite fascinating. Continue Reading »

It was one of these evenings I needed to get away from my computer and my books and chose to indulge myself with a little TV watching. Then came the interruption and a TV commercial with kids whispering secrets in each other’s ears in a green – and clean – country like settings. “This is a great ad!” I said to myself. What was my bewilderment when I realized it was a commercial for Clorox disinfecting line of products. Continue Reading »