#10 – Greenwashing is now a familiar word. It can be described as a deceptive marketing tactic aimed at promoting a product or an organization based on unproven or unmerited environmental claims. In March 2009 TerraChoice revealed that “98% of products committed at least one of the sins of greenwashing”. Although the environmental consulting firm identified seven sins, we condensed them into three, which in our opinion are the most used and also represent the worst type of greenwashing. These practices are perversely dangerous, as they tend to add confusion and mistrust about green claims. Continue Reading »

We’ve compiled the 10 most critical events of 2009 that will shape 2010 and beyond. We’ll be uploading one every other day (or one a day if we can keep up).

No one can argue that 2009 has been a difficult year for everyone, but it also brought significant change in our quest for a more responsible world.

So stay tune and come back for more …

#10: Greenwashing, mother of all green marketing sins.