Dec 20 2009

Letter from Copenhagen

Published by at 12:09 am under Climate Change,Energy,Sustainability

Dear Marc

I just read your post on Copenhagen – where I actually am at the moment – at COP15. I thought I’d inform you about an environmental social media campaign called ‘I do 30’. The campaign encourages people across the world to turn down the temperature on their laundry to 30 degrees in order to save CO2. These days during the UN Climate Change Conference in Copenhagen (COP15) we are letting all of our ‘I do 30’ fans who can’t make it to the conference have a voice of their own. We move around the streets of Copenhagen with a speech bubble, hoping the ‘I do 30’ statements will reach the leaders of the world.

This weekend, the Danish Prime Minister, Lars Løkke Rasmussen, was presented with more than 15,000 supporters of the campaign. And the Danish Crown Prince was also handed over a ‘I do 30’ washing machine. Check out the video and photos here:
http://www.youtube.com/watch?v=RxsZGP_EidE
http://www.facebook.com/album.php?aid=131729&id=94008011669
The ‘I do 30’ campaign was started in Denmark by the bio-innovation company Novozymes, who creates the enzymes that makes it possible to wash your clothes at low temperatures. ‘I do 30’ is about those small climate friendly choices you can do in your everyday life to make a change. See more at:
http://www.ido30.org
http://www.youtube.com/user/IDO30org
http://www.facebook.com/Ido30
http://twitter.com/ido30
I hope this may have an interest for your blog and that you can help us in spreading the ‘I do 30’ message. Let me know what you think.

Kind Regards,
Thilde, Denmark
I do 30

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