When Seventh Generation announced Jeffrey Hollender’s stepping down as CEO and the hiring of Chuck Maniscalo to lead the ambitious plans of growing the organization from $150 million in annual sales to $1 billion, I wrote that they should enter the antimicrobial market, one that has been enjoying double figures growth for the last ten years and that a natural partner they should consider was Cleanwell, which has developed a unique non-toxic, pure essential oils antimicrobial technology. Continue Reading »

It is not “that” difficult to create a useful and accessible online tool when the will is there. Trust me, I have experienced it first hand. Imagine getting 10 of the largest cities in California to collaborate on making available to other cities across the world their best green practices and actually to make it happen in a record 9 months time … Of course, some of the cities started to feel the increasingly heavy burden of answering requests from other cities and consultants interested in learning from them the how’s, the what’s and the why’s of say waste reduction policy and practices in Oakland or San Francisco, San Jose or Santa Monica. But that was not the only hurdle. In time of financial crisis, allocating a budget of roughly $100,000 to eventually save money and promote sustainability practices is a hard sell, even though everyone understands it has to happen: By switching to 100% recycled paper, GCC members annually have saved since 2008: 8,600,000 pounds of CO2 emissions, 19,600,000 gallons of water, 11,500,000 kilowatt hours of electricity, and 67,000 trees. The list of achievements goes on covering energy, waste reduction, urban design, transportation, environmental health and water. Continue Reading »