Feb 12 2008
Could greenwashing be benefitial?
Even when the obvious overrated environmental claims abuse the green ideologist inside of me, the pragmatist who meets the ideologist regularly found some benefits to what green experts Steve Ashkin and Scot Case call greenwashing and blame manufacturers and marketers for bringing confusion in the buyers mind, and a practice Joel Makower sees as – mainly – sloppy marketing (see previous post).
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