Greening our lifestyle and activities can be a daunting enterprise, especially when we start with a strong will to go green, little time and a vague idea about what is the problem, what’s causing it and how to fix it. So the idea of providing consumers and businesses some indicators in the form of third-party ratings, labels and certifications about one product and/or organization environmental performance seemed at first a good one. That was until the stakes became to high. Continue Reading »

# Jeffrey Hollender announced Seventh Generation new growth plans: become a $1 Billion dollars corporation in the next 5 years. The Vermont based company hired Chuck Maniscalco, former Pepsi-Co champion and entered into a partnership with CleanWell Company to market (natural) disinfectant-cleaners.

Why does it matter? Continue Reading »

The case for reforming TSCA (Toxic Substance Control Act) has become stronger and stronger year after year. It has never been so evident than in the last three months. The Environmental Working Group’s scientific studies showed we “host” a synthetic chemical cocktail – many of them known to lead to acute and chronic illnesses – a situation that poses a health and safety risk to pregnant women, the development of fetus and children, proving that TSCA does not adequately protect us from toxic chemicals. The Safer Chemicals Healthy Families coalition  – gathering health care professionals, professional organizations, businesses, environmentalists and local officials – in a new report has put an estimate to the cost associated to caring for people affected by illnesses linked to chemical exposure. Continue Reading »

“Climate Colonialism”: a new term that is here to stay. During the climate negotiations in Copenhagen last December, some developing nations claim that the draft agreement would allow people in developed countries to emit twice as much carbon per head than those in poorer countries, who have not caused the rise in emissions. Angelika Navarro, Bolivian Ambassador to the UN “  “We think that 20 per cent of the population have created a crisis for humanity. They have a historic responsibility for more than two thirds of emissions and more than 90 per cent of the increase in temperature. We think there is a climate debt they owe to all humanity and to Mother Earth.”

Is the term here to stay? Most certainly, at least in history.

Have developing nations any chance of succeeding in their demands? No one is stopping them as long as they self-finance their development, which for the poorest nations is almost impossible as they depend too much on the World Bank and the International Monetary Fund which channel funds for investments.

The Clean Development Mechanism fails short of offering a country like Bolivia who emits 1.2 tons of CO2 per capita (compared to US’ 19.1) and has seen its glaciers receding dramatically, a source of investment for developing clean infrastructure (to our knowledge, only 2 projects have been funded through CDM: hydropower and reforestation projects).

Finally, if a country like Bolivia can eventually survive and even adapt to global temperature rising by 2 degrees, it is not the case of many African nations that will face rising temperature of 3.5 degrees causing droughts, famines, flash floods and millions of climate refugees. Island nations will simply disappear, and coral reefs will become extinct by 2025 causing a cataclysm in the food chain.

Sustainable Business Services are booming re: the very lucrative services designed to support – adding some value along the way – our entering into a sustainable society. Is it good or is it bad? Continue Reading »

#10 – Greenwashing is now a familiar word. It can be described as a deceptive marketing tactic aimed at promoting a product or an organization based on unproven or unmerited environmental claims. In March 2009 TerraChoice revealed that “98% of products committed at least one of the sins of greenwashing”. Although the environmental consulting firm identified seven sins, we condensed them into three, which in our opinion are the most used and also represent the worst type of greenwashing. These practices are perversely dangerous, as they tend to add confusion and mistrust about green claims. Continue Reading »

We’ve compiled the 10 most critical events of 2009 that will shape 2010 and beyond. We’ll be uploading one every other day (or one a day if we can keep up).

No one can argue that 2009 has been a difficult year for everyone, but it also brought significant change in our quest for a more responsible world.

So stay tune and come back for more …

#10: Greenwashing, mother of all green marketing sins.

Not surprisingly Green Age’s 2009 top 3 personalities have made the headlines for the right reasons. The months preceding Copenhagen have brought the spotlights on many individuals and organizations, but no one had been more expected than President Barack Obama. Some have been disappointed by his position, more by the lack of concrete results, and to sum up this year’s climate talk “We do not have the fair, ambitious and legally binding agreement that millions around the world hoped the world leaders gathered in Copenhagen would deliver. They are not done yet, and neither are we.” posts 350.org on their web site. As important this event was, let’s not forget there is a life outside climate change negotiations; organizations and individuals that have made a real difference in advancing the cause of a cleaner and a safer world, conservationists, scientists and activists alike have helped push environmental and health issues one (at least) step further. So without any delays, here is our top 3:

#3: The Climate Change Activists. Copenhagen and environmental talks could not have been the same without them, they are at the heart and soul of the contestation movement, and although they some times have made the headlines for the wrong reasons, it would be silly to ignore their roles in telling the world what was really happening in Copenhagen: tcktcktck, 350.org, avaaz.org, Union of Concerned Scientists and so many more that have rallied millions of people under the banner “A Fair, ambitious and bidding agreement now”. Keep the beat up, people! and so many more that have rallied millions of people under the banner “A Fair, ambitious and bidding agreement now”. Keep the beat up, people!

#2: Ken Cook, without a moment of hesitation is the environmentalist who, in our humble opinion, can contribute the most to environmental and health protective reforms. His non-profit, Environmental Working Group that he started with Richard Wiles in 1993, has raised to become one of the most respected voice in the green community through acute analyses. This year alone, EWG’s work in toxic chemicals in umbilical cord and many children products, school clening supplies, farm subsidies and water pollutions have helped change the conversation and speed the ban of some of the most harmful chemicals. He was also named ultimate green game changer by Huffington Post.

#1: And the winner is … President Barack Obama. We can’t think of anyone who has had more impact on the green and sustainable scene since Al Gore and the release of the Inconvenient Truth in 2006. President Obama did not wait long before pushing green initiatives. Even before taking office, he and his staff met with hundreds of NGOs, green and cleantech professionals. Immediately after moving to the White House, (and we’re going to cite our friends from Grist.com) “he appointed the greenest Cabinet ever, chock-full of top-notch scientists and long-time climate advocates. His administration has made massive green stimulus investments, set EPA moving forward to regulate CO2 and chemical policy reform, pushed green jobs, promoted eco-friendly retrofits, established new fuel-economy rules and efficiency standards, launched national retrofit programs, delayed mining and drilling permits, set new energy standards and goals for all federal departments, created a White House garden and farmers market, and oh so much more”. Unfortunately he has deliver more mountaintop-removal permits than his predecessor – although he plans to make it more constraining; we’re still waiting for him to take a position in regards to GMOs and conventional biofuels; and – but that is not very fair to charge him for this – he has not been able to impose (or convince) the Houses and the world of the necessity to adopt and implement drastic measures to curb the world’s CO2 emissions. But hey, in less than a year, he has done more than the last 3 presidents combined.

Otis Elementary School, Alameda California. Inside the multipurpose building kids have painted on two contiguous walls. The mural represents Alameda (the island city) but it could represent any other city, instead of the San Francisco Bay, it could be any bay or any lake. What’s striking about this mural is the overall theme, what everyone can or should do to keep their surrounding clean and sustainable. How did these kids picture their environment? Green and blue. Continue Reading »

Dear Marc

I just read your post on Copenhagen – where I actually am at the moment – at COP15. I thought I’d inform you about an environmental social media campaign called ‘I do 30’. The campaign encourages people across the world to turn down the temperature on their laundry to 30 degrees in order to save CO2. These days during the UN Climate Change Conference in Copenhagen (COP15) we are letting all of our ‘I do 30’ fans who can’t make it to the conference have a voice of their own. We move around the streets of Copenhagen with a speech bubble, hoping the ‘I do 30’ statements will reach the leaders of the world.

Put aside the latest diversions – ya know the climate deniers’ rants, the emails leak, the dummy rhetoric that we can’t take action in time of a major recession – and let ask bluntly the hardball question: Can these world leaders agree on the necessity to reduce CO2 emissions and by how much?

I am skeptical about their ability to agree. And given the ongoing burst of protests going on, I am not the only one. It’s a complicated Noire story that David Corn calls adequately “Double Jeopardy at Copenhagen”. I feel it is a triple one.

China, Russia, India and the US on one side … or the countries that are not required by the Kyoto Protocol’s obligations but are big CO2 polluters and are to resist any obligation that can slow down their development.

The signatories that have engaged into reducing their CO2 emissions, most notably the EU, that now would like other nations to accept some obligations – especially the ones above.

The small nations that are already suffering from the effects of climate change, most African and Pacific nations, Latin America’s socialist governments, … who have been asking for compensations from the countries that are the largest CO2 emitters.

So it is left to the people to force them to agree …

Other websites to visit:

Climate L (you can access the IISD web site from there)

Seal the Deal

Environment Defense Fund’s Copenhagen web site

If junk food is synonymous for unhealthy food, microwavable popcorn flavored with artificial butter might be topping the list. Two years ago manufacturers of such delicacy made the decision to ban diacetyl from the artificial butter. Well two years later, it appears that the diacetyl substitute might be even more toxic. Despite the disturbing fact that flavor manufacturers and food companies have replaced one toxic artificial flavor with another one and claiming it was safe and natural, the even more disturbing reality is that no one is doing anything to stop this. True, diacetyl is a natural byproduct of fermentation that gives butter its irresistible flavor (that warm baguette with melting butter on it), but part of an artificial butter flavoring formula heated at a high level and it comes a recipe for toxic exposure. But I’ll stop there and encourage you to read Andrew Schneider’s article. What he unveils is another scary failure to protect consumers and workers’ health.

Since I wrote a post titled “Autism: An urgent public “health challenge” or just another smoke screen?” I have spoken with an MD, a scientist and a pediatrician about it and suffice to say I feel a bit misunderstood. But one thing is sure: it is definitely difficult to write about the topic of vaccination without running the risk of being put into either the pro or the anti vaccination category. Continue Reading »

Here is a post to let family and business friends know that no, I did not know about that 350 day of action event. On October 24^th I was in Miami with my 4 year old son, we took the bus to go to the beach (a one hour trip), we walked quite a bit (I’d say 4 miles total), had fun swimming, and oh … did not see anyone with a 350 sign. Well, Miami is not particularly known for having environmental genes. Two characteristics about Miami that have left a long lasting impression: it has been developed on a lie and it has the largest population of holocaust survivors. But I was a bit curious about that 350 event and if anything in Miami had been done to promote this event. So … I went to yourversion.com (great stuff, for all of you out there who have ever dreamed of dumping Google, this is it!) and looked for green events in Miami … unsurprisingly, the internet can give us a good overview of what’s going on in a geographical area before you even get there … keywords: green +Miami … I see GreenerMiami, a site listing ecoevents … there was an event on the 24^th that I missed (I would not have gone anyway, a bit too far), the “Edible Garden Festival at Fairchild”, the previous posting dated October 13^th and then another one dated October 2^nd … then I went on the Miami New Times web site and did not find anything but one event on November 4^th and another on November 14^th, no mention of 350 Day of Action or any significant international event … time to wake up Miami, if the ocean sea level keeps on rising, you might wonder what you should have done and it will be too late!

When Seventh Generation announced Jeffrey Hollender’s stepping down as CEO and the hiring of Chuck Maniscalo to lead the ambitious plans of growing the organization from $150 million in annual sales to $1 billion, I wrote that they should enter the antimicrobial market, one that has been enjoying double figures growth for the last ten years and that a natural partner they should consider was Cleanwell, which has developed a unique non-toxic, pure essential oils antimicrobial technology. Continue Reading »